ABOUT US

This is how everything began

January 2019. Chiara gets a triple positive breast cancer diagnosis. Her life makes a sudden turn, everything seems to be a challenge, she feels she is losing grip on her life.

Following her diagnosis, Chiara goes through mastectomy, chemotherapy, immunotherapy and hormonal therapy.

Over the course of her treatments, Chiara tries to keep up her fitness routine but she cannot find a center specialized in cancer exercise in Portugal or even in Europe.

Hugo, her long-term Personal Trainer, starts learning how to adjust her usual workout to the new condition and finds valuable information from an American Institute where he starts a professional and comprehensive qualification.

These studies allow Hugo to design customized exercise programs for Chiara and to supervise her training before and after surgeries, during and after treatments.

Day after day Chiara has the clear feeling to be regaining her life quality.

Hugo is so proud of the improvements in Chiara’s recovery and decides to enhance his studies on oncology exercise by attaining a certified specialization from the CETI institute. Since then, he has never stopped learning and researching about the topic.

In the meantime, Belinda, one of Chiara’s long-term friend, is pulling through a traumatic professional experience which forced her to rebuild her life from scratch. She hears how many benefits Chiara is getting from exercising and she is persuaded to start training with Hugo herself.

After a life of sedentariness, Belinda is excited to see the physical and mental strength coming from exercise, even if only moderate. She feels in control of her life again.

Looking backward at her experience and seeing how it has positively influenced Hugo and Belinda’s life as well, Chiara has a thought and shares it with them:

4 hands together

we CAN and we SHOULD support other people in improving their life quality.

Let’s create a safe environment where people with cancer, other pathologies or just aging, gets tailored exercise programs according to their specific conditions and can train with the supervision of professional and certified personal trainers.

This is how Fit For Comfort came to the world, a project focused on the wellbeing of other human beings.

A service to help all the Chiara in the world to take back control of their life.

Note: Chiara did a good job in staying alive! She is still training with Hugo and in relentless contact with Belinda. Looking forward to train in the new Fit For Comfort studio opening in Lisbon soon!

Cancer sucks 
Cancer sucks 
Cancer sucks 
Your life shouldn’t
Your life shouldn’t
Your life shouldn’t
Your life shouldn’t
Your life shouldn’t
Your life shouldn’t
Your life shouldn’t
Your life shouldn’t

TEAM

Hugo Ribeiro

Hugo Ribeiro and Luna

Fit For Comfort cofounder
Cancer Exercise Specialist certified by C.E.T.I. institute

Hugo graduated as Technical Specialist in physical exercise.He has always been passionate about his job, especially the idea of helping others. He supports cancer patients undergoing surgery and before, during and after treatments. Hugo has a wide experience as Personal Trainer with trainees with a large range of pathologies and aging population.In his spare time Hugo enjoys watching movies, listening to music, studying and stand-up paddling in the beautiful Portuguese landscape, possibly with his sweet princess Luna.

Belinda Primerano

Belinda Primerano

Fit For Comfort cofounder
Customer Relationship and Social Media Manager

Belinda has an extensive background in Marketing and Customer Relationship Management. She believes in people and how people are the drivers of their own change. She likes solving problems by listening, being empathetic and encouraging others to turn into better themselves. Belinda loves travelling around the world, discover new places and cultures. When a pandemic makes it challenging, she loves staying home watching TV series and walking around with Kane.